Purple Cow: Transform Your Business

Stock Code:
BAD2597
Price:
$25.00

Description

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. The old ways of marketing are dead - and being safe is now too risky. Your product will only survive in a crowded marketplace if you stop advertising and start innovating. In Purple Cow, marketing guru Seth Godin urges everyone involved in creating, designing or selling to think in new ways about their market. By adopting alternative approaches to your business, you and your company will survive to innovate another day.

Details

  • Author:
    Godin, Seth
  • Book Condition:
    Near Fine
  • Publisher:
    Penguin Books Ltd, UK
  • Edition:
    Reprint
  • Binding:
    Soft Cover
  • Location:
    G2
  • ISBN:
    9780141016405
  • Size:
    8vo
  • Pages:
    144
  • Publish Date:
    2007
Stock Level:
1 In Stock
Make an Enquiry